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Privacy Policy

Last Updated: May 2026

Table of Contents

1. OUR COMMITMENT TO YOUR PRIVACY

At Beloveths Hairxperience (“the Brand,” “we,” “us,” or “our”), we value “order over chaos.” This extends to how we handle your personal information. We are committed to protecting your privacy and ensuring transparency in our data processing practices, in full compliance with the Nigeria Data Protection Act (NDPA).

2. THE DATA WE COLLECT (THE “SYSTEM INPUTS”)

To provide a personalized and efficient “Hairxperience,” we collect the following types of information:

  • Identity Data: Full name, gender (optional), and age range (to better tailor product recommendations for students vs. mothers).
  • Contact Data: Billing address, delivery address, email address, and phone number (primarily for WhatsApp/SMS order updates).
  • Transaction Data: Details about payments to and from you, and other details of products you have purchased from us.
  • Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone setting, and location (to optimize logistics for Lagos/Ibadan).
  • Profile Data: Your interests, hair type preferences, feedback, and survey responses.

3. HOW WE COLLECT YOUR DATA

  • Direct Interactions: You provide data by filling in forms on our site, creating an account, or communicating with us via WhatsApp, email, or social media.
  • Automated Technologies: As you interact with our Site, we may automatically collect Technical Data about your equipment and browsing patterns using cookies and server logs.

4. HOW WE USE YOUR DATA (THE “OPERATIONAL ENGINE”)

We use your information only when the law allows us to. Most commonly, we use it for:

  • Order Fulfillment: Processing your purchase, managing payments, and coordinating delivery with our dispatch partners.
  • Personalization: Suggesting routines or products (e.g., recommending a “Scalp Reset” based on your previous purchase of the “Ayurvedic Elixir”).
  • Communication: Sending updates on your order or educational “hand-holding” content for your hair care journey.
  • Security: To protect our website and your account from fraudulent activity or “chaos.”

5. DATA SHARING AND DISCLOSURE

We do not sell, rent, or trade your personal data. We only share data with trusted third parties necessary for our “Systems”:

  • Payment Processors: Secure gateways (e.g., Paystack/Flutterwave) to handle financial transactions.
  • Logistics Partners: Dispatch and courier services in Nigeria (Ibadan, Lagos, etc.) to ensure your products reach you.
  • Technical Service Providers: Cloud hosting and website analytics tools (e.g., Google Analytics) to maintain site performance (90+ PageSpeed).

6. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and partners who have a business “need-to-know.”

7. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. YOUR LEGAL RIGHTS (UNDER NDPA)

Under certain circumstances, you have rights under Nigerian data protection laws in relation to your personal data:

  • Request Access: Receive a copy of the personal data we hold about you.
  • Request Correction: Correct any incomplete or inaccurate data we hold.
  • Request Erasure: Ask us to delete or remove personal data where there is no good reason for us to continue processing it.
  • Object to Processing: Especially regarding direct marketing.

9. COOKIES POLICY

Our website uses cookies to distinguish you from other users. This helps us provide you with a high-quality browsing experience. You can set your browser to refuse all or some cookies, but please note that some parts of the Site may become inaccessible or not function properly.

10. CHANGES TO THIS POLICY

Any changes we make to our Privacy Policy in the future will be posted on this page. We recommend checking this page frequently to stay informed of our commitment to your privacy.

11. CONTACT US

For any questions regarding this Privacy Policy or our data practices, please contact our Data Privacy Liaison:
Email: info@beloveths.com.ng
WhatsApp: +234 812 597 6136

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